Two Blends
Community-driven digital home for specialty coffee.
A warm, inviting storefront built for Two Blends coffee roasters in the UAE. Designed to celebrate the craft of roasting, cafe culture, and frictionless online ordering.
Translating community warmth to direct commerce
Two Blends had built a passionate, loyal local cafe following across the UAE, but relied on third-party aggregators that took aggressive commissions and stripped away their brand soul. They needed an independent digital home where regulars and new patrons could discover seasonal micro-lots, subscribe to fresh beans, and order cafe merchandise directly.
Rooted in the cafe counter experience
We shaped the aesthetic around tactile coffee culture: warm espresso tones, organic creams, and crisp typographic hierarchy. The design avoids cold corporate tech aesthetics, feeling as welcoming as stepping up to their barista bar.
Frictionless subscription and ordering engine
Built a customized e-commerce storefront with a seamless bag subscription selector, roast date indicators, and tailored delivery slots. Optimized for swift mobile purchases during morning commutes.
Two Style
Fashion & Apparel · 2024